Director, Customer Marketing
We are the TELUS Business Marketing (TBM) team, a dynamic, entrepreneurial, and engaged team driven to serve business customers who represent an important growth segment for TELUS. We are as passionate about our team and our customers as we are about our business, and we’re looking for people who get excited about thinking and delivering differently to lead the market.
Our team members include people like you – curious, inclusive, analytical, innovative, and authentic. We believe that you’ll find our high-performance culture personally fulfilling, professionally challenging and rewarding. Join our team and let's make the future friendly.
We are seeking a Director, Brand & Customer Marketing to join our team. You will be instrumental in establishing TELUS Business as the brand leader across all business segments, including Small Business, Commercial, and Public Sector.
Requirements
Strategic Leadership: Proven leadership experience in building and managing high-performing marketing teams with a strategic mindset and practical execution abilities
Brand & Demand Expertise: Strong background in brand development, multi-channel demand generation, and GTM strategy
Analytical & Communication Skills: Excellent analytical skills to derive insights from market research and strong communication abilities to articulate complex concepts to various stakeholders
Agency Management: Demonstrated experience managing creative, media, and specialist agencies effectively
Stakeholder Management: Proven ability to manage relationships with diverse internal and external stakeholders
Operational Flexibility: Adaptability and resilience in a fast-paced, evolving environment
Great-to-Haves:
Educational background in Marketing, Business, or a related field, and/or an MBA
10+ years of progressive and relevant work experience in marketing, brand management, or a related field
Prior telecommunications expertise
B2B marketing experience
Benefits
Performance Bonus or Sales Incentive Plan: 30%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Responsibilities
As Director, Brand & Customer Marketing, you will lead your team to:
Drive Demand Generation: Strategize, plan, and execute multi-channel campaigns to generate demand for our business products through targeted display advertising, social media, SEM/SEO, events, email marketing campaigns, and content creation
Elevate the B2B Brand: Evolve our visual identity, set clear guidelines, build our asset library, and provide best practices to other Business Units, ensuring alignment with the broader TELUS brand
Lead Brand & Social Campaigns: Design and execute annual social and branding campaigns, including the award-winning #StandWithOwners, manage relationships with creative agencies, and provide leadership on naming and messaging
Manage Agency Relationships & Guidance: Oversee relationships with multiple creative, media, and specialist agencies, offering leadership and guidance to other teams on naming, value proposition development, and product messaging to ensure brand framework alignment
Grow Market Research: Develop and expand our market research practice, producing and distributing high-impact customer studies. Drive critical insights for senior executives and TELUS product teams through ad hoc studies, tracking studies, ad testing, customer experience surveys, and customer panels
Strengthen Brand Engagement: Share and reinforce the TELUS Business brand through various brand engagement programs via events, roundtables, and other executive engagements, working with national and regional partners
Oversee GTM & Product Marketing: Hold end-to-end responsibility for Go-to-Market (GTM) and product marketing strategy, planning, and execution, including channel communications, sales asset creation, and customer messaging for major product launches and key campaigns (e.g., Black Friday)
Manage Digital Marketing Platforms: Manage the roadmap and content for our digital marketing platforms to educate customers and sales teams about our industry-leading products and services
Foster Strategic Partnerships: Partner with a wide variety of brands, associations, and community groups to provide offers and content to their members and customers, driving business for TELUS
The application process will continue on the employer's website.
Location
Calgary, AB, CA, T2G 1S5 Vancouver, BC, CA Toronto, ON, CA Montréal, QC, CA Calgary, AB, CA Edmonton, AB, CA