[Hiring] Ads Measurement Senior Partner, Korea

7+ Years experience in media research and measurement at Streaming, TV, digital media companies or media agencies

Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Nielsen, Intage, Macromill, Kantar, etc.) and direct digital technology and analytics.

Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Sales Lift, A/B testing, Marketing Mix Models, Search Lift and bespoke campaign effectiveness studies. Including questionnaire scripting.

Strong understanding of methodology, data, and systems from syndicated research providers (e.g. GWI, etc.) as well as direct digital technology and analytics.

Demonstrated ability to generate strategic insights from rigorous analysis.

Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying. Ideally with a TV focus

Demonstrated ability to generate strategic insights from rigorous analysis.

Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects.

Highly organised and experienced in building and following processes to make working methods more efficient.

Flexible and open-minded: able to thrive in a startup environment with ambiguity

Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.

Highly curious, always looking for the meaning behind data

Excellent writing and presentation-building skills

Proficient in both English and Korean

Preferred Tools & Technical Skills

Proven expertise in advanced measurement methodologies.

Comfort in analyzing large and disparate data sets to glean meaningful insights.

Skills in advanced data analysis tools: Python, R, SQL, Excel