[Hiring] Brand Creative Copywriter – AI Driven
We are looking for a copywriter who is as strategic as they are creative — someone who blends storytelling with systems thinking, and uses AI daily to push the boundaries of what’s possible in brand and content.
This is not a traditional copy role. You’ll work at the intersection of creative, data and automation, helping to craft narratives that scale, evolve, and resonate. From campaigns and product launches to experiments and day-to-day messaging, you’ll help shape how our brands speak and connect with the world — faster, smarter, and more distinctively. You’ll use AI tools to prototype ideas, generate insights, expand voice and tone, and build modular content systems.
You'll collaborate closely with Product Design, Craft, Audiovisual, Growth, and Content teams to build powerful stories that scale with speed and soul.
Requirements
A portfolio that shows sharp thinking, craft in writing, and adaptability across formats. Bonus points: showcasing AI-integrated design projects.
Proven experience using AI tools to ideate, create or scale content. Proficiency with AI tools and platforms, and comprehensive knowledge to use it on a daily basis
Ability to write across tones — from bold and emotional to clear and instructional - and to turn complex ideas into clear, powerful and engaging copy
Ability to work in fast-paced, high-growth environments, managing multiple projects simultaneously.
Fluent PT-BR, Advanced or fluent EN
Passion for AI and innovation, always exploring new technologies to improve efficiency, creativity, and impact.
This Role Might Not Be for You If You:
Are looking for a traditional copywriting role focused only on execution
Don’t feel comfortable experimenting with AI, automation and fast iteration
Prefer long approval processes over prototyping and learning by doing
Are not interested in brand-building across disciplines
Responsibilities
Collaborate on developing brand plan, identifying key moments and opportunities around the cultural calendar to develop activations and creative campaigns.
Be the driving force behind brainstorming sessions, contributing imaginative ideas and unique angles to fuel creative campaigns and initiatives. Collaborate with designers, and other creatives to develop concepts that are both fresh and impactful.
Develop narratives, messaging frameworks, and strategic concepts that evolve and scale our brand voice across channels and touchpoints. Help define and document voice and tone guidelines for our brands, using AI to create adaptable systems for scaling language.
Use AI tools (ChatGPT, Claude, Perplexity, MidJourney, Kling, RunwayML, VEO3, ElevenLabs, Cursor, etc.) to ideate, write, adapt, test and iterate creative content with speed and quality
Develop concepts and outstanding copy for a diverse range of platforms and projects, including campaigns, scripts, product launches, editorial pieces and social content that drive awareness and action
Prototype ideas and creative directions using automation and AI workflows — from copy generation to creative concepting and content testing
Collaborate across disciplines (Growth, Product, Design, Content) on the development, creation and production of world-class campaigns, integrating copy into scalable, high-impact experiences.
Track emerging trends in AI, storytelling, and digital culture to bring fresh thinking and edge to our creative process
Location
São Paulo