Principal Product Marketing Manager, Tech & Dev
At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
As a Principal Tech & Dev Product Marketing Manager, you will be part of a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape how we position our solutions in the marketplace.
The Principal Product Marketing Manager for Tech & Dev will have the opportunity to lead highly effective B2B acquisition and growth strategies for Skillsoft’s suite of Tech & Dev solutions. In this role, you will have access to market, customer, and product inputs and develop go-to-market plans that significantly impact our market share. The ideal candidate will have subject matter expertise in tech & dev, as well as a passion for understanding customers and a successful technical and SaaS product marketing track record.
Requirements
Ability to think strategically about product differentiation, pricing models, and competitive pressures
Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue
Qualification Requirements
8+ years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products with bachelor’s degree in marketing or related business discipline
Subject matter expertise with tech & dev
Expertise in synthesizing customer, product, and marketing data to make recommendations
Strong interpersonal skills with ability to effectively present and sell information both internally and externally
Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
Ability to travel up to 20-25%
Desired Requirements
MBA and / or Product Marketing Certifications
Benefits
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off
Responsibilities
Deliver compelling product positioning messaging to our target audience across multiple channels, differentiating our products from the competition
Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Tech & Dev buyer, a high-growth segment, including the launch of strategic new solutions
Price Modeling: Influence packaging and pricing strategies for our products
In this role, you'll have the tools and resources to understand our products and use cases, and be responsible for increased new business and high customer retention rates you’ll influence strategy and KPI targets
The application process will continue on the employer's website.