Retail Integrated Marketing Manager, Japan
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The worldwide Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.
Requirements
10+ years in consumer marketing with global brands within a multi-channel environment
Experience managing integrated consumer marketing campaigns for global brands across different channels including customer engagement (experiential marketing, events, brand collaborations, physical and digital merchandising), digital and out-bound marketing channels including social, in-store physical and digital marketing touch-points
Strong program and project management skills
Preferred Qualifications
Track record of leading strategic conversations with a wide range of people in different fields and across levels
Excellent interpersonal skills, able to strike the right balance in all situations, from cross-functional working groups to executive presentations
Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact
Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns
Ability to work with large data sets to identify the right objectives, messages and moments for a campaign to be successful, and the measurement strategies that prove it
Agility to juggle multiple initiatives and deliver work on aggressive timeline
Responsibilities
We are seeking an experienced and innovative Brand Marketing Manager to join our dynamic team.
In this role, you will develop integrated brand plans and strategies, ensuring brand consistency across all retail channels, and driving a best-in-class customer experience in our retail spaces.
Unlock insights to develop successful campaigns, inspire evolution, drive impact, and measure effectiveness, ultimately driving revenue and affinity for our products
Translate brand campaigns or key marketing moments into compelling retail realities, by ideating and orchestrating integrated retail marketing strategies across all touch-points and programs – including internal engagement, team learning & training initiatives, interactive product demonstrations, engaging in-store events, immersive brand experiences, and physical and digital merchandising
Partner with internal program owners, providing project leadership to ensure seamless and impactful execution
Collaborate with cross-functional teams to develop customer experiences, marketing campaigns, and communication plans
Build and maintain strong relationships with partners and stakeholders across the business
The application process will continue on the employer's website.
Location
Minato, Tokyo-to, Japan